There were close to 80 attendees on hand Wednesday, June 29, 2011 for the monthly Jewish Business Network (JBN) luncheon at Temple University’s Center City location (1515 Market Street). The presentation topic was LinkedIn featuring Brynne Tillman, President and COO of Business Development University (BDU), and the menu featured a variety of tasty sandwiches and salads.
After a thank you to luncheon sponsor American Express by Harris Gubin, Lead Ambassador of JBN and Account Executive at First Contact HR, and an announcement regarding a JBN membership committee meeting taking place on Monday, July 18 in Conshohocken, Rabbi Menachem Schmidt, Executive Director of Jewish Heritage Programs, began the program noting that writings on technology have been around for centuries citing one through the author of the Zohar who predicted an explosion of knowledge world-wide, which has since been identified as taking place around the 1830s (Industrial Revolution). Schmidt added “all knowledge is here to be used for a holy purpose,” adding that it encourages [us to] “do more acts of goodness and kindness.”
Upon taking the podium for the featured presentation, Tillman posed two hypothetical questions to the audience centered around finding out “how to leverage a core market,” and “how do we know who knows who we want to know?” With that in mind, she went on to outline some LinkedIn tactics which can potentially help to bring about some answers, and results, to those questions.
One tactic is the importance of having the Profile Page “in good order,” including posting a professional photograph, having a catch phrase and keywords along with a job title, giving a strong powerful summary, including both an email and phone number under contact settings, as well as website(s) and Twitter links as “Google loves Twitter,” said Tillman.
She went on to give tips on leveraging update status (of every five, only one should be self-promoting), creating distribution groups, organizing contacts as well as utilizing the “more” link when sending messages (vs. InMail) and asking for recommendations.
After answering a series of questions from audience members, Tillman assigned “homework” encouraging everyone to set-up and save company searches (utilizing the 2nd contact feature), and she asked event attendees to fill-out the presentation evaluations forms which had been placed at each table. She also noted that BDU is having a more in-depth presentation “LinkedIn for Business Development,” on July 21 from 1:30 pm to 5 pm, at DeVry University in Fort Washington, PA, for only $99 (reg. $199) when using “JBN” as the discount code if registered by July 8.
And, congratulations are in order for Harris Gubin and his bride who were married over the July 4th holiday weekend – best wishes to them!
Liz Galantino, Senior Associate
Metrospective Communications
Marketing, Public Relations and Strategic Communication
